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Tech Mahindra acquires US-based strategic design consultancy Mad*Pow

The acquisition will help the IT firm bolster its customer experience and digital transformation capabilities related to research, experience strategy and service design, user experience design, behaviour change design, content strategy, mobile app and web development, design operations, data science and analytics

Tech Mahindra has announced the acquisition of Mad*Pow, a strategic design consultancy headquartered in the US. Mad*Pow helps the IT firm bolster capabilities in customer experience (CX) and digital transformation such as research, experience strategy and service design, user experience design, behaviour change design, content strategy, mobile app and web development, design operations, data science and analytics. The Boston-area consultancy will offer a strong complement to Tech Mahindra’s existing offerings and capabilities across design, marketing and commerce.

CP Gurnani, MD and CEO, Tech Mahindra, said, “Mad*Pow’s acquisition is in sync with Tech Mahindra’s global digital charter. With this collaboration, our digital footprint will take a deeper root not just in the US, but in the wider ecosystem world over.”

Mad*Pow leverages strategic design and the psychology of motivation to create innovative experiences and digital solutions for global clients. Mad*Pow’s human-centred design approach is fuelled by a deep understanding of behaviour science, which will create real differentiation for Tech Mahindra’s 900+ customers.

Will Powley, Founder and Chief Creative Officer, Mad*Pow, said, “Tech Mahindra’s experience and reach will enable Mad*Pow to scale faster by greatly enhancing its digital transformation offerings with existing and potential clients. The collaboration will create opportunities for Mad*Pow to provide its strategic design services to Tech Mahindra’s large global customer base.”

Vivek Agarwal, Global Head of Corporate Development, Tech Mahindra, said, “We are excited to announce Tech Mahindra’s key acquisition of a digital asset in North America. The addition of Mad*Pow to Tech Mahindra family will greatly enhance our ability to create and deliver enhanced customer experiences for our global clients.”

Mad*Pow’s acquisition underlines Tech Mahindra’s focus on digital growth, under the TechMNxt charter, which focuses on leveraging next-generation technologies and solutions to disrupt and enable digital transformation and to build and deliver cutting-edge technology solutions and services to address real-world problems to meet the customer’s evolving and dynamic needs.

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