TBWA\India launches Disruption 2.0, a new process of data, experience design, communications planning

TBWA\ India, a unit of Omnicom Group, is rolling out a new process of data, experience design and communications planning as part of the agency’s new creative approach. This is in line with its global agenda of adding further depth to the ‘Disruption’ framework to arrive at a more effective creative product.

Driving this integration is Hari Krishnan, who was recently appointed as Executive Director and will head the agency’s Delhi operations. He will also lead the agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as JWT, Cheil, Grey, Bates and Ogilvy. He was Managing Director of Zenith Media prior to his entrepreneurial venture in Content.

Govind Pandey, CEO, TBWA, said, “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”

On his new role, Krishnan said, “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation, will supercharge our creative effectiveness. I am looking forward to this exciting opportunity.”

The TBWA Delhi leadership team also includes Antony Rajkumar, Strategy Head; and Ashwin Parthiban, Creative Head.

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