Syska LED has launched an advertising campaign starring Bollywood actor Irrfan Khan, highlighting the company's "revolutionary" move of introducing LED lighting in the Indian market a few years ago and how the brand has gone on to become a leading name in the segment.
Syska’s LED range of products consume up to 70% less energy and are widely used across homes, offices, industrial and outdoor. Today, Syska is offering over 600 products to its ever-evolving customer base. Additionally, the company has many LED experiential lounges across the country. The company says it believes in continuous innovation and has hence introduced IoT-enabled smart home LED lighting products, which are app-based and voice-controlled. Syska has always been at the forefront of providing enriching customer experiences and is looking to showcase its leadership in the FMEG industry through this latest ad campaign.
Amit Sethiya, Chief Marketing Officer, SYSKA Group, said, “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”
Rahul Gupta, Chief Creative Officer, IBD India Pvt. Ltd., said, “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanour are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”
The group is also introducing new and innovative products under its LED lights, smart home devices, personal care appliances and mobile accessories segment. In July 2018, Syska diversified into a new category by entering the wires and cables business and roped in Amitabh Bachchan as the brand ambassador.
Client: Syska LED
Chief Marketing Officer, SYSKA Group: Amit Sethiya
Agency: IBD India Pvt. Ltd.
Chief Creative Officer, IBD India Pvt. Ltd.: Rahul Gupta