Expanding its footprint in regional sports market, Star Sports launched a dedicated Marathi channel for sports fanatics - Star Sports 1 Marathi. The channel will offer multiple sporting events in Marathi, starting with the VIVO Pro Kabaddi League - Season 7, scheduled to begin on July 20. Providing live and non-live content, Star Sports 1 Marathi will have on-board experts, commentators and players, building a strong and compelling offering for Maharashtrian speaking sports audiences.
Star Sports 1 Marathi will be available on leading DTH and cable operators all over Maharashtra as well as the rest of India. The channel is priced at Rs 13 on à la carte basis. Star Sports 1 Marathi will be the sixth regional sports channel from Star India, which also includes Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada and Star Sports 1 Bangla
The channel has got on board Marathi experts - such as Meghali Korgaonkar Mhaskar, Gautami Aroskar, Abhilasha Mhatre - and commentators including Kunal Date, Prasanna Sant and Chaitanya Sant during the VIVO Pro Kabaddi League Season 7. Also, in order to provide regional contextualisation SS Marathi has created an opening show titled ‘Maharashtracha Nava Star’ which will have segments of various indigenous sports played across the state - namely Kushti, Malakham, Maradani Khel, Football, Handball and much more.
The channel launch is in-line with Star Sports’ continued endeavour to deepen regionalisation and offer the best of sports action customised as per every market, in their preferred language. Star Sports 1 Marathi will amplify a strong affinity the state has for sports through their regional language offerings.
Creating more buzz around the launch of Star Sports 1 Marathi, the broadcaster will also launch a campaign - ‘Awaz Marathicha’ - on July 20. The campaign will not only announce the launch of the new channel but also celebrate Kabaddi, which is the state sport of Maharashtra.