Sarthak Seth has joined Tata Realty & Infrastructure Limited (TRIL) as Vice-President and Chief Marketing Officer (CMO). He will be responsible for the overall brand positioning of TRIL, formulating corporate branding and marketing strategy, and driving sustainable profit growth for the company.Â
He will spearhead the verticals of brand, marketing, digital and social media, public and corporate communications, consumer insights and product research and development for TRIL and associated brands, including Tata Housing, Tata Value Homes and Tata Realty, focusing on residential, commercial and retail business of the company.Â
Prior to joining TRIL, Seth held the position of Chief Marketing Officer at Panasonic India. He led the Brand, Communications and Digital operations of Panasonic across India and South Asia. He also led the Sanyo Business vertical as Business Chief.
With over 16 years of experience, Seth specialises in brand strategy, creation and developing markets, consumer insights, product management and visibility strategies. He has been instrumental in conceiving, designing and implementing product and marketing initiatives for global brands viz. Panasonic, LG, Indian Hotels Co Ltd. in India and South Asian markets in his past assignments.
Seth is an alumni of UCLA Anderson School of Management and NUS Business School. He is an MBA degree in Marketing & Finance.
He was inducted in the Top 100 Marketing Leaders (2015) listing issued by World Brand Congress and featured in Indiaâs Greatest CMOs (2016 -2017) listing by Asia One. In 2018, he was featured in âThe A Listâ of most influential marketers by Campaign India & WION.
He helped lead his earlier organisations to win many honours and even register Panasonic in the Guinness World Records in 2012. In 2013, he received Young Achiever of the Year @ 4th CMO Asia in Singapore and has been felicitated by International Advertising Association (IAA), WOW Awards and EEMA toward his contribution.