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Radio One hikes ad rates by 30% after coming to HT’s stable

The station claims to have fewer ad breaks in an hour and several innovations such as Top of the Hour premium ad break, pre-selling by Jocks before every ad break and trivia capsules during ads to ensure stickiness

As Radio One 94.3 FM is gearing up to revamp the product offering with a premium positioning, catering to the upscale, young TG after acquisition by HT Media, it has decided to increase the advertising rates by 30%.

The station has claimed in a press statement that it will now offer an uncluttered music experience to the listeners with fewer ad breaks in an hour and several innovations such as Top of the Hour premium ad break, pre-selling by Jocks before every ad break and trivia capsules during ads to ensure stickiness.

“The new product experience will offer a great environment for advertisers to advertise on the station,” the statement said.

Harshad Jain

Talking about the decision to increase the advertising rates Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd. and Next Radio Ltd., said, “With the acquisition of Radio One, we are looking to revamp the product and offer an innovative and refreshing experience to our listeners and advertisers. Inventory management will continue to be a key focus area for us. Radio One has been a premium and innovative product and we will build on that. The price increase is backed by our revamped product offering. Delivering value and return on investment to our key stakeholders continues to be our highest priority.”

Radio One is operational in seven Indian metro cities namely Delhi, Mumbai, Bangalore, Kolkata, Chennai, Pune and Ahmedabad. It runs India's largest International format Radio Network in Delhi, Mumbai and Bangalore and upscale Bollywood network in Kolkata, Pune and Ahmedabad and Tamil station in Chennai.

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