Smartphone brand Oppo has announced Sumit Walia as Vice-President, Product and Marketing, to further strengthen Oppo’s product offering and establish a stronger connect with Indian consumers.
Walia has worn multiple hats throughout his career in the technology and telecom space. Walia will spearhead the localisation efforts in Product and Marketing at Oppo India. He will lead the India market and will focus on building and growing the Oppo brand in the highly competitive mobile handset space in India.
Oppo has always had a 360-degree product and marketing approach targeting its consumers. Oppo believes in providing advanced technological innovation through its extensive R&D infrastructure.
Charles Wong, CEO, Oppo India and President, Oppo South Asia said, “In-line with Oppo India’s localisation approach, we are happy to have Sumit Walia on board with us. At Oppo, we are committed to bringing meaningful innovation to Indian consumers and Sumit will be working alongside our local R&D centre in Hyderabad to introduce not only cutting-edge technology but also new experiences customised for Indian consumers. Sumit's appointment comes at a critical juncture as we enter the sixth year of our operations in India and plan to expand our product offerings across all price points. India is one of our key markets, we believe Sumit will play an instrumental role in strengthening our brand in the coming years. We extend a warm welcome and congratulate him on his new role.”
Commenting on his new role, Walia said, “I am delighted to join the Oppo family, especially when the brand is experiencing such a phenomenal transformation. The opportunity that lies ahead is incredibly exhilarating and I look forward to working with the team to take Oppo to new heights. Focusing on consumer engagement, the aim will be to bring localised insights across product and marketing portfolio to achieve our goal.”
Walia comes to Oppo with over two decades of experience. A veteran of the technology and telecom space, Walia has worked with multiple brands managing diverse portfolios for Samsung, Huawei, LG Electronics and Videocon.