Navneet Education, the brand for supplementary study material and other education products, has announced the launch of its first-ever TVC in Hinglish and Marathi, #ConfidentHarDum and #ConfidentNehmi, empowering students to become confident in their daily studies. Established as a major force in imparting knowledge to the budding future leaders, Navneet with its upcoming TVC purports to resolve the day-to-day hassles faced by students in finding the apt study material.
Set in the backdrop of present educational scenario, the ad film portrays the story of Bunty who faces a plethora of issues such as unorganised content, inability to keep pace with both tuitions and school syllabus and no clarity on what to study despite having abundant study material. This leads to Buntyâs stumbling confidence for which he is unable to cope up with the pace. However, with a Navneet Digest in hand, he gradually regains his confidence and thus finds the content comprehensive and beneficial.
The campaign highlights the dilemmas with reference to figuring out the correct study material not only among students but also their parents, and tutors. Launched in Hinglish and Marathi, the campaign will also run on digital platforms, thus reaching out to all audiences in the education ecosystem.
Devish Gala, Head of Branding, Navneet Education, said, âEducation is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldnât be looked upon as a burden. Integrating this belief with our brandâs vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analysing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first-ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a medium of effective communication.â
Conceptualised and created by The Minimalist, the TVC aims to reach out a vast number of audience and establish that Navneet Digest can be the true companion for every student and teacher looking for apprehensive study material. âInstilling a message in the minds of audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as right study material for students,â said Akshay Samel, Creative Director, The Minimalist.
Navneet Education Limited (formerly known as Navneet Publication India Limited), established in 1959, is an educational syllabus-based content provider in print and digital media, manufacturer of educational paper stationery, publisher of general and childrenâs books and also has a wide range of educational non-paper stationery products.
Client: Navneet Education
Head of Branding, Navneet Education: Devish Gala
Agency: The Minimalist
Creative Director, The Minimalist: Akshay Samel