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MX Player ups the ante in vernacular content with web series in Marathi, Tamil and Gujarati

The six-episode Marathi web series ‘Aani Kay Hava’ is airing from July 16, the Tamil web series ‘Kalyanam Conditions Apply 2.0’ was launched on July 22 and the Gujarati rom-com ‘Do not Disturb’ is available to binge since July 26 on the OTT platform

Recognising the under-served audiences in Tier II/ Tier III cities and their need for differentiated content, MX Player has amped up its regional slate with romantic web series’ Marathi, Tamil and Gujarati.

The six episode Marathi web series ‘Aani Kay Hava’ is directed by Varun Narvekar of ‘Muramba’ fame and stars real life couple Priya Bapat and Umesh Kamat in the lead. It went live on July 16 and has been receiving a great response from audiences for the narrative and the duo’s chemistry. 

With Tamil web series ‘Kalyanam Conditions Apply 2.0’ – the much loved Mirchi Senthil and his wife Sreeja bring forth the six-episode version of what marriage actually entails because even holy matrimony, like all other important life decisions come with that little asterisk that says conditions apply. The web series showcases everyday banter and camaraderie unfolded in relatable situations which every couple goes though. The series has been streaming on the platform since July 22.

Gujarati rom-com ‘Do Not Disturb’ follows the conversations that flow in the bedroom of a modern couple essayed by Manasi Parekh Gohil and Malhar Thakar that is directed by Sandeep Patel of ‘Love Ni Bhavai’ acclaim and penned by writers Mitai Shukla and Nehal Bakshi. The series has been streaming for free July 26 onwards on MX Player.

Commenting on the development, Karan Bedi, CEO, MX Player, said, “One of our key propositions for the year is to have a sharply segmented demographic focus so that viewers can consume entertainment in a language of their choice. I believe viewers of regional content will only continue to grow and as content creators – we must increasingly cater to this TG.”

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