Making changes to their Worldwide, EMEA and UK leadership teams, MediaCom has promoted Nick Lawson, Josh Krichefski and Kate Rowlinson. All changes will come into effect in September.
Lawson, currently MediaCom’s EMEA CEO and Global Client Practice Lead, succeeds Toby Jenner as Worldwide Chief Operating Officer. Lawson will be responsible for driving the network’s business development, marketing and product offers, while retaining his position as Global Client Practice Lead. Lawson has been with the agency for 28 years, originally as part of the Media Business before it merged with MediaCom in 1999.
Krichefski, who originally joined MediaCom in 2011, replaces Lawson as EMEA CEO, having spent the last three years as UK CEO. He takes responsibility for 4,400 people across 37 offices, driving the vision and culture for the region.
Krichefski is replaced as UK CEO by Kate Rowlinson, the agency’s current Managing Director, Worldwide Hubs, who has been part of the network for 10 years. She will lead the country’s biggest agency, comprising 1,250 people across five offices.
Stephen Allan, Worldwide Chairman and CEO, said, “Nick, Josh and Kate’s track records in delivering truly innovative work are unparalleled and I am in no doubt they are the best people to lead the MediaCom network into its next exciting chapter. They will bring forward thinking and rich expertise to our clients, helping them achieve their growth agendas, and perfectly exemplify our People First, Better Results belief. Their continued personal growth has and will continue to deliver the best possible results for the brands we work with.”
Lawson and Krichefski will report to Stephen Allan, while Rowlinson will report into Krichefski.
MediaCom is one of the world’s leading media communications specialists. It is part of WPP, the world's largest marketing communications services group, and part of GroupM.
GroupM is the world’s leading media investment company responsible for more than $45B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.