Kartik Mahadev, who had joined Zee Entertainment Enterprises earlier this year in February to head marketing functions of English cluster (Zee Cafe, &Flix, &PriveHD), has been elevated as the Business Head for the cluster. The development was confirmed by the industry sources.
Mahadev will be replacing current Business Head Shaurya Mehta.
Mahadev joined Zee English cluster from Star Sports where he was Vice-President Marketing for about two years.
Prior to joining Star India, Mahadev spent more than 11 years with Mondelez and work extensively on brand Cadbury in various roles. Mahadev played a key role in the launch of Cadbury Bournvita Biscuits in India. After joining Cadbury as a management trainee in 2005, he rose to the role of Regional Category Innovation - Asia, Middle East & Africa (BELVITA, Bournvita & MEA Brands) at Mondelez.