Fulcro, an integrated digital marketing and communication agency, has appointed Akshat Trivedi as the Executive Creative Director. He will lead the creative team at the venture.
Fulcro works with brands to build effective and innovative brand campaigns leveraging the power of creative, technology and data.
Trivedi brings over a decade of experience in creative communication to the Fulcro team. He started his creative career at Ogilvy, Mumbai, where he worked with brands, including Star TV, Cadbury Perk, HUL, Mumbai Indians, Nutrela and SBI life to name a few. Trivedi also scripted social awareness campaigns at Ogilvy such as âTB haarega, desh jeetegaâ and âKarodon aansoon hain lekin karodon hum bhi hainâ for Star TVâs Pro Bono programme âSaath hain hum Uttarakhandâ during the floods that shook the entire country.
He later functioned as an independent creative consultant before joining The Womb, where he scripted popular TV campaigns for Fogg. Some of these include âKya chal raha haiâ; âBaaki sab udd jaayega, Fogg reh jaayegaâ, Fogg âTrainâ TVC. He also wrote the launch campaigns for youthful brands like Asus Zenfone 4 âJinki duniya badi unki selfie badhiâ and Zeel Rainwearâs âFiyerâ film.
Trivedi is known for writing Saregama Caravaanâs sensitive campaigns like âAapke pehley pyaar ke liye, aapki maa ke liyeâ, âIss Diwali shor ya sangeetâ and Jinhe shaayad aapka bhi keh nahi paaye, unhe kahiye âThank Youâ, and has been impactful in creating a pure voice for the brand. Carvaanâs Motherâs campaign not only won peopleâs hearts but also creative and effectiveness awards.
As a creative consultant to Coverfox, Trivedi scripted the campaign âCover karo, kaam aayegaâ that also bagged the South Asia Pacific Gender sensitivity Award at Laadli Awards.
Trivedi said, âIt is indeed heartening to lead the creative souls at Fulcro, I look forward to share my learnings while creating a few of my own, through the young tech brains at Fulcro. So together we can do some awesome work for a new set of brands and take the company to greater heights.â
Sabyasachi Mitter, Founder and Managing Director, Fulcro, said, âAs we grow, it is also important to continue to offer our partners the very best output. Weâve long admired the incredible campaigns that Akshat delivers and at a time of increasing opportunity for our long form content, we are excited to welcome him to the team.â