Dish TV India Limited, a direct-to-home (DTH) company, has introduced a first-of-its-kind value-added service ‘Ayushmaan Active’ in association with Dominiche Productions to offer unique and engaging content to senior citizens on both of its brands, DishTV and d2h.
Exclusively available on both the platforms for 45 days starting July 16, this is the first-ever service dedicated to engage and motivate seniors and enjoy meaningful TV time.
Empowering senior citizens to take charge of their lives and make informed decisions, users can scroll through nostalgic music, Bollywood movies and knowledge on healthy living and wellness. Under the ‘Ayushmaan Active’ service, senior citizens will have access to shows such as Bhakti Bhav, Aap Ka Sathi, Kick Start 60 and Majani life.
To make weekends exciting for binge watching, the service brings special series of Sada Bahar Geet on every Saturday and Sunday along with a classic movie from the ’60s, ’70s and ’80s. With ad-free 24x7 service platform, Dish TV aims to bring zest among senior citizens by offering shows across genres from devotional and entertainment to financial planning, wellness and philosophical.
Anil Dua, Executive Director and Group CEO, Dish TV India Limited, said, “Being the leader in the DTH industry, we aim at providing engaging content for our viewers, irrespective of their age. Therefore, we are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of content that will keep our senior viewers entertained, motivated and updated. This service stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”
Adarsh Gupta, Director, Dominiche Productions, said, “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of senior citizens in our country. This category is fast speeding towards being 20% of the population of India and growing, with no dedicated content machine catering to it.”
‘Ayushmaan Active’ service will be available on channel no. 130 on Dish TV and d2h at a nominal subscription price of Rs 40+ taxes per month after the applicable free preview period.