Clean & Clear unveils new campaign, showcases Morning Energy facewash range

Skincare brand Clean & Clear has unveiled a new campaign to promote its Morning Energy facewash range. The new range comes with cooling menthol, bursting beads and refreshing fragrances, aimed to give a burst of freshness and energy in the morning. It is available in three variants — Berry Blast, Aqua Splash and Lemon Fresh.

Manoj Gadgil, Vice-President, Marketing, Johnson & Johnson Consumer India, said, “The campaign aims to promote and create awareness of C&C Morning Energy as the perfect solution for waking up fresh and full of energy every morning. It takes a cue from the common teenage issue of not being able to wake up fresh in the morning and being lazy and low on energy. We believe this campaign shall resonate well with the teenage mindset and will help us reinforce and strengthen our position as a quintessential teen brand.”

The campaign shows how being sleepy and lazy in the morning can lead to a lot of silly mistakes and funny situations. The campaign brings out some of these silly mistakes we all end up doing in our half-woken state in the mornings and provides for the right resolution by highlighting the sensorial experience that Clean & Clear Morning Energy’s new range of facewash presents. The campaign positioning of this brand new facewash range centres around being the perfect solution for waking up fresh and full of energy, and making mornings lively and productive.

Clean & Clear Morning Energy range of facewashes create a cool tingling sensation on the skin that leaves one refreshed and energised while leaving the skin completely clean and clear.

The Campaign:

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