FMCG giant CavinKare has announced Bollywood actor Sonakshi Sinha as the brand ambassador for its shampoo brand, Chik, with an aim to further bolster its leadership in the Indian shampoo segment.
The campaign will go on air next week, the company said in a statement. The actor will endorse the entire range of shampoos under the brand Chik.
Venkatesh Vijayaraghavan, Group Director and CEO, Personal Care and Alliances, said, âChik has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshiâs huge fan following and strong connect with her fans will help Chik build a stronger connect with the existing consumers and will also be pivotal in bringing in new consumers for the brand. The brand, Chik, represents todayâs new-age women, who are aware and confident of their choices, especially when it comes to personal care products. Sonakshi is the ideal embodiment of this personality.â
Â Actor Sinha said, âI am really proud and happy to announce my association with Chik as its brand ambassador. Having set many milestones in the personal care industry, Chik surely enjoys a large, loyal consumer base across the country making it an exciting brand to endorse. Chik has always been known for its innovative approach, which is also evident from its egg-shaped shampoo bottles that they have launched. I am looking forward to a long-standing, fruitful association with Chik.â