/bmi/media/post_banners/397daf50505197b7c950b481931cbbb3473816d092260bf7b70a6f4b72c49179.jpg)
Blink Digital, a Mumbai-based independent digital agency, has bagged the integrated digital business for Nayara Energy following a multi-agency pitch. Blink will now look after Nayara’s social media, ORM, owned digital assets and media-led campaigns.
Shweta Munjal, Vice-President and Head, Brand and Communications, Nayara Energy, said, “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”
/bmi/media/post_attachments/0b484a54e15b939ba8c672c90d09c97e4884a910480f26b2c942656098ff2371.jpg)
Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said, “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”
Nayara Energy, erstwhile known as Essar Oil, is a new-age, downstream energy company.