Blink Digital, a Mumbai-based independent digital agency, has bagged the integrated digital business for Nayara Energy following a multi-agency pitch. Blink will now look after Nayara’s social media, ORM, owned digital assets and media-led campaigns.
Shweta Munjal, Vice-President and Head, Brand and Communications, Nayara Energy, said, “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”
Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said, “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”
Nayara Energy, erstwhile known as Essar Oil, is a new-age, downstream energy company.
