Alburt Media bags Rs 300-cr media mandate for Ed-tech start-up BasicFirst

Ed-tech start-up BasicFirst has appointed Alburt Media to manage its media mandate in India. The appointment was a result of a multi-agency pitch. The mandate includes handling overall operations of ATL across India. The account size is estimated to be Rs.300 crores.

Founded in 2018, Ranchi-based BasicFirst is Asia's first Ed-Tech firm which provides learning tablets on rent.

Started with a vision to make quality education available in the remotest locations of India, BasicFirst caters to various academic needs of K6 to K12 students. It is an aptitude-based personalized learning initiative by a group of education experts, which offers post-school education and test-prep guidance.

Randhir Kumar

Randhir Kumar, Founder and CEO of BasicFirst, said, “ The association seems to fit in well as the approach followed by Albert Media is strategic and the customer insights they offer makes them the perfect partner for our growth plans. We look forward to a long and fruitful partnership.”

Govind Mishra

Govind Mishra, Marketing Head at BasicFirst, said, “Alburt Media understood our requirements well. Their proposed strategy and approach was innovative and it captured the sentiments we want to portray for the brand.”

Piyush Mishra

Commenting on the win, Piyush Mishra, CEO, Alburt Media, said, “We are excited to be associated with BasicFirst. India has a huge potential market for Ed-tech and BasicFirst with its innovative products and high-quality content such as ‘24x7 Doubt Clearing App’ and ‘Rent A learning Tablet’ is determined to take a major share of the pie.”

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