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AB InBev enters non-alcohol beer segment in India, launches Budweiser 0.0

The drink is brewed with Budweiser’s recipe with zero alcohol. Launched across cities, it is in line with the company’s goal to ensure at least 20% of the global beer volume is contributed by the no or lower alcohol segment

Anheuser-Busch InBev (AB InBev) has announced its foray in the non-alcohol beer segment in India with the launch of its first non-alcohol beer, Budweiser 0.0.

Brewed with the authentic character of its signature lager, Budweiser 0.0 is a high-quality ‘anyone anywhere’ beverage that aims to foster inclusivity by catering to people who do not consume alcohol, opening up opportunities for them to discover the refreshing and crisp taste of the iconic Budweiser recipe.

This introduction is in line with AB InBev’s Global Smart Drinking Goals to ensure that low and no-alcohol beer makes up at least 20% of our global beer volume by 2025 and empowers consumers through choice to enjoy beer freely and responsibly.

The new variant is brewed using the iconic Budweiser recipe, with barley malt, choice hops, yeast, pure filtered water and the distinctive beechwood aging process; during the final stage of which the alcohol is removed through a special process to retain the taste that’s true to the standards of Budweiser.

Ben Verhaert, President, South Asia, AB InBev, said, “Budweiser is one of the fastest growing brands in the country and we are thrilled to add Budweiser 0.0 to our existing portfolio of brands here in India. While the market for non-alcohol beers is still nascent in India, as a leading brewer we see a great opportunity to grow this segment. The launch is in line with our Global Smart Drinking Goals to ensure low and non-alcohol beer makes up at least 20% of our global beer volume by 2025. Beer is a drink of moderation and our objective is to offer our consumers choices to enjoy beer freely and responsibly.” 

Budweiser 0.0 will be available across modern retail channels and leading departmental stores in the top urban centres of the country — Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Pune, Kolkata as well as the prohibition state of Gujarat.

Kartikeya Sharma, Vice-President Marketing, South Asia, AB InBev, said, “We are deeply committed to making our patrons feel as included as possible by offering them avenues to enjoy the signature taste of the iconic Budweiser freely and responsibly. We are mindful of the growing demand for conscious choices and Budweiser 0.0, brewed with quality ingredients like all our beers globally, offers a great alternative. We are bullish on the future of this industry and look forward to witness what is in store for us.”

Budweiser 0.0 will be priced at Rs 80 for a 330ml can and Rs 90 for a 330 ml bottle.

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