Signify (formerly known as Philips Lighting) has launched its latest TV advertisement campaign, ‘Light your home smarter’, for Philips Hue in India.
The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature. The campaign is aimed at building awareness for the smart lighting category in India and has been developed by advertisement agency Lowe Lintas.
The Philips Hue campaign is currently on-air the Star Sports in India, during the ICC Cricket World Cup 2019. The company has also partnered with Star Sports as the presenting sponsor of the Cricket Live segment throughout the 45 days of the World Cup. The Philips Hue Cricket Live Show features cricket experts sharing their analysis of the match with the audience. The campaign aims to enhance the target consumer’s awareness of Philips Hue.
Ipshita Chowdhury, Director, Marketing Communications, Signify Innovations India Limited, said, “Philips Hue is a new-age connected home lighting product and these latest advertisement films do a great job in bringing alive the product’s key propositions like wake-up feature, remote access and voice control. The campaign is designed based on sharp consumer insights and emphasises the consumer’s relationship with the product. Having made significant media investments for this campaign during the ICC Cricket World Cup, we are confident that the campaign will resonate with consumers.”
Philips Hue is a personal smart home lighting system that allows one to create the perfect atmosphere at home, whether throwing a dinner party, hosting a game night with friends, or relaxing and having ‘me time’ after work. One can choose the perfect colour for the room from among 16 million colours and any shade of white light offered by Philips Hue, and transform everyday lighting into an extraordinary experience. Using the Philips Hue Sync App, consumers can synchronise the colour and brightness of their Philips Hue lights with the on-screen action and sound of games, movies and music content. The combination of light and entertainment can significantly enhance the viewer’s experience, creating an incredible immersive experience.
Philips Hue brand film:
Philips Hue Wake-up feature:
Philips Hue Voice Control:
Philips Hue Remote Access:
Client: Signify Innovations India
Director, Marketing Communications, Signify Innovations India Limited: Ipshita Chowdhury
Agency: Lowe Lintas