93.5 Red FM has launched ‘Red Indies’, an initiative to promote independent artists. Launching on World Music Day, Red Indies will serve as a platform to engage and bring out the independent music talent in India. As part of the launch, the radio network unveiled the logo of Red Indies in presence of multiple independent artists.
With Red FM present in 69 cities, it sees potential of discovering new talent, supporting them and giving them an established language-agnostic platform that will help bring out their music in front of the audience it deserves.
Nisha Narayanan, COO and Director, Red FM and Magic FM, said, “In the era of evolving music, independent artists are changing the scenarios by bringing out the versatility. They create music that is powerful, unique and reaches an equally diverse audience. However, there are many talented artists who miss out on showcasing their potential for different reasons. Recognising this gap, Red FM has launched ‘Red Indies’ to give opportunities and platforms to these artists to showcase their talent and get the audience they deserve. We are confident that this will provide a fillip to many upcoming artists who are just waiting to be discovered. Red Indies has planned a number of initiatives to grow this tribe of independent artists, the details of which will be announced in due course.”