Make your superhero feel special this Father's Day
This year Father's Day is on June 16 and brands are celebrating the spirit of the day through a plethora of campaigns and offers. The idea is to refuel those special father-kid bonding moments that get lost in time
Fathers do everything for us unconditionally, keeping our best interest at heart. While taking care of our needs and requirements, they often forget to enjoy their own life and Father’s Day is an occasion to make them feel special.
This Father’s Day, brands from across categories have come up with beautiful campaigns and offers. Customers too have no dearth of options this year to make their dads feel special. Here are some of the campaigns and offers.
SBI Life Insurance
#PapaHainNa - MeraPapaFormula
SBI Life Insurance launched interaction-led campaign #PapaHainNa - MeraPapaFormula in the run-up to Father’s Day. The brand continues to celebrate fatherhood by facilitating an interactive micro-site that gives fathers an opportunity to find out their ‘PapaFormula’ by selecting the personality traits that define them as a father. The interactive micro-site would subsequently create a personalised formula, which would be available for download in a musical video format, providing an opportunity for fathers to share it with family, friends and their children on social media.
SBI Life’s #PapaHainNa, a digital property launched in 2015, has been cherished by fathers across the country year after year. This Father’s Day, the opening rollout of #PapaHainNa features playback singer Shaan in a musical video, encouraging fathers to share their unique personality traits and decode their special Papa Formula.
Bajaj Allianz Life
#UnMissableMeeting
Bajaj Allianz Life leveraged Father’s Day to send a simple yet powerful message to millennials, and everyone else around them, by releasing a digital campaign, #UnMissableMeeting, on its social media handles. The campaign is aimed at refuelling those special father-kid bonding moments that get lost as a child grows up to pursue their own life goals.
Millennials are getting caught up in their work and are finding it tough to take time out and spend quality time with their fathers, doing things that they previously cherished. Understanding this, Bajaj Allianz Life put together a 2.30-minute film from a father’s perspective. Characteristic to Bajaj Allianz Lifestyle #UnMissableMeeting is a film that draws big on emotions, and is executed in a new-age simple manner, which makes it apt for engaging with the millennial audience. The insight being ‘Family Goals Done, toh Life Goals Done’.
Metro Shoes
Metro Shoes unveils an interesting video, showcasing an inseparable bond between a father and a daughter. For a daughter, a father is always an all-rounder —a superhero, a friend, a play buddy and much more.
The brand offers a list of 10 amazing shoes from Metro Shoes that can make the big man smile this Father’s Day!
Usha International
#FollowYourHeart
This Father’s Day, Usha International pays tribute to fatherhood in emotionally charged digital film #FollowYourHeart. A compelling watch, the film explores the cherished lessons a father imbues in his child, taking viewers through the heart-warming journey of how a father-child relationship evolves over time.
Thomas Cook India
#CricketDateWithDad
This cricket season, Thomas Cook reminds fans to travel from wherever they are to watch the World Cup with their first cricket buddy, their father. With over 90% people holidaying with their families, ‘Dad and Me’ travel is fast gaining ground. For today’s cash-rich but time-poor generation, the emotional appeal of travelling to spend quality time with their dad is resulting in strong demand for outdoors-adventure, music and culture tourism; sports tourism being a significant driver.
The brand launched a digital video campaign titled #CricketDateWithDad, which leverages this significant trend close on the heels of Father’s Day and in sync with ICC Cricket World Cup.
The campaign has been conceptualised and created by Law & Kenneth Saatchi & Saatchi and includes an emotional film that is live on social media and digital mediums.
Saregama Carvaan
On the occasion of Father’s Day, Carvaan says “Gift your Dad Saregama Carvaan and give him a chance to relive his good old days”.
The brand is giving a special service of gift wrap at no additional cost to make the occasion even more special.
Carvaan comes with pre-loaded 5,000 evergreen Hindi retro songs from legendary artists such as Lata Mangeshkar, Mohammed Rafi, Kishore Kumar and others. One can switch to songs based on moods such as happy, romantic, sad, etc., or categories such as spiritual, Sufi, film instrumental and more. Saregama Carvaan also offers an entire volume of the iconic ‘Geetmala’ by Ameen Sayani. It allows enjoying a personal collection of songs by plugging in a USB drive or from phone via Bluetooth. The price range of Carvaan starts at Rs 5,990.
Zippo
A father is a son’s first hero and a daughter’s first love. Nothing can even come close to what a father does for his kids. To acknowledge this beautiful bond, the brand says gift your dad a Zippo lighter that he can cherish throughout his life.
Available in antique silver, copper and gold finishes, these lighters come with a lifetime guarantee and can be purchased at https://www.williampenn.net/ or in the 28 William Penn stores and three shop-in-shop operations across 10 cities.
This Father’s Day, Money View, ICC Cricket World Cup 2019, Cleartrip, TripIt and Relay’s apps give chances to witness who the real baap of cricket is.
MoneyView: Travel loans in two hours
If you don’t have enough money to plan your dad’s trip to England, then this is the perfect app. This app helps you get a personal loan ranging from Rs 10,000 to Rs 5 lakh in less than two hours. Borrow from them as documentation to verification, everything is digital and you can get a loan even if you have a low or no credit score.
ICC Cricket World Cup 2019: Everything you need to know
Get the official tickets for the match based on a first-come, first-basis. You can choose the perfect seats for your dad such that he gets the best views. You can also buy hospitality tickets for him so that he can get all his refreshments at his seat.
Cleartrip: One-stop destination for all bookings
You can bank on the intuitive features of the Cleartrip app like fare vs duration filter and fare alerts, to make the travel bookings for the World Cup extremely quick and hassle-free. The app also helps you plan your dad’s vacation in such a way that he can visit all the tourist places nearby while enjoying the match.
TripIt: An easier trip every time
Travelling always includes a lot of emails, tickets, bookings, itineraries, etc. Imagine checking into one place for all the travel details and getting a heads up as things happen throughout the trip. Download the TripIt app on your father's phone so that he can access the entire itinerary without any confusion.
Relay: Customised route maps
Search and add all the sights you want your dad to see in England. An ideal route map will be made covering those sights and he can check them off daily as he goes. Navigation features like modes methods of transportation, routes and directions will be available a click away.
Canara HSBC OBC Life Insurance
Gift your father a ‘Healthy Life’
‘Health Insurance Policy’ can be a good option to gift your father this Father’s Day as any adverse impact on your father’s health can put significant financial burden on the family.
Canara HSBC OBC Life Insurance Health First Plan aims to cater to the needs of those customers who want a financial safeguard against major critical illness, cancer, and heart-related illnesses.
Refer to the following link for understanding the extended benefits of the product:
Gift a Lava Z92 device to the new-age fathers. Millennial dads are always looking to get the best gadgets that offer the best features at the best prices. This product is a perfect fit for the internet-friendly dads. Designed to capture extraordinary images with its enriched AI Studio Mode, the device is perfect for those who love to capture special moments in their device. The device is powered by 2.0 GHz Octa Core Mediatek Processor- Helio P22, packed with 3GB RAM and 32GB of internal storage and an expandable memory up to 256 GB, allowing users to store their favourite music, videos, pictures and application data without worrying about running out of space. Buy this smartphone at Rs 8,999 this Father’s Day.
Make Father’s Day an opportunity to let your father revitalise and rejuvenate himself. Gift your superman the most unique travel experience.
EaseMyTrip takes this opportunity to fulfil your desire and lets you cherish every moment with your dad on this special occasion. This Father’s Day, book a flight from EaseMyTrip and get Rs 750 off on the hotel stay and take him to a place he has longed to visit. Customers have to make bookings using promo code: EMTSTAY.
So, take him out for an adventurous and fun-filled vacation and gift him a memory to be cherished forever.
This Father’s Day, you can gift him a premium smartphone Xolo ZX available in midnight blue and electric blue colours. Xolo ZX is coupled with 13 MP+5MP and dual tone flash that emits light closest to ambient light to ensure true colour reproduction.
The device has been designed for the selfie generation, providing them superior camera quality and greater storage space to save data. The most standout feature is its exceptional battery back-up that lasts up to 1.5 days, with a single charge. The 4GB+64 GB variant is priced at Rs 10,499 whereas 6GB+128GB variant is priced at Rs 12,999, making it one of the most affordable 6GB RAM smartphone today.
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