Isobar, the digital agency from Dentsu Aegis Network, has elevated Shekhar Mhaskar to Chief Growth Officer. He will continue to report to Isobar South Asia, Group MD, Shamsuddin Jasani.
Jasani said, âI am delighted with Shekharâs elevation as Chief Growth Officer. He has played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing, and technology functions. In addition to his responsibilities, he will work with me, bringing alive our vision of being the digital transformation experts while keeping our amazing agency credentials growing.â
Commenting on the elevation, Mhaskar said, âIn todayâs age, when businesses are getting transformed and disrupted globally at the speed of light, Isobar has an industry-leading proposition to deliver experience-led business transformation for our clients in a truly agile way. I am excited to shoulder the new responsibility to drive complex and strategic digital transformation programmes that ensure our clients thrive, and commercially succeed in the present-day experience economy.â
Mhaskar has been promoted to Chief Growth Officer from Executive Vice-President, a position he has held since 2018. As Chief Growth Officer, Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth. Mhaskar has been pivotal to Isobar Indiaâs continued success in both leading and growing the agencies key client relationships and building the west business along with overseeing the technology and creative services at a national level for Isobar India.