Fulcro has appointed Brijesh Parmar as the Executive Creative Director, Art. Parmar will now lead the Art team in the organisation.
With three Cannes and multiple international design awards under his belt, Parmar brings 15 years of wide experience in creative communication. He was one of the brains behind some of the most enthralling campaigns such as SaregamaCarvaan, Fogg perfume body spray, McDonalds, Bajaj Electricals, Tata Capitals, Cadbury Eclairs, KenStar, and Red Chief to name a few. The current gamut of brands under his purview include Bajaj Electricals, Asus Mobiles, Hero, Morphy, Pearson Education HDFC Bank, Aristocrat luggage and Anchor by Panasonic.
Parmar said, âI am happy to come on board Fulcro and head the design and creative team here. Design thinking and creativity are the highlight of all ad campaigns today and an important aspect of the digital market. I hope to bring in more value add to the process at Fulcro with my experience, and look forward to a creative and fruitful association with the team going forward.â
Sabyasachi Mitter, Founder and Managing Director, Fulcro, said, âIt is indeed heartening to have someone like Brijesh on board the Fulcro bandwagon. He brings immense experience in compelling storytelling and is someone with meticulous precision in whatever task he undertakes. We are sure that with his guidance, our team will bring out some successful campaigns that are sure to resonate with the target groups. We welcome him to the team.â
Over the years, Parmarâs work has won top honours at over 25 awards, including Cannes, New York Festival, Andy Awards, Spikes Asia Advertising Festival and AP Ad Fest across all marketing communication verticals â print, radio, TVC, BTL and outdoor, as well as digital.