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Flite ropes in Ranveer Singh as its brand ambassador

The footwear brand has planned a new 360-degree campaign by Arms Communication with Singh to build its connect with the middle class. Singh will be involved in a host of innovative marketing and customer experience initiatives across mediums

Click on the Image to watch the TVC.

Footwear company Relaxo Footwears Ltd. has signed actor Ranveer Singh as brand ambassador for ‘Flite’. Through this new association, Flite aims to strengthen its leadership position in the open footwear category and would leverage Ranveer’s versatility to achieve its goals.

Speaking on the association, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said, “We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across the masses.”

In order to further consolidate its leadership position, Flite has planned a new 360-degree campaign with Ranveer. The new campaign aims at further building the brand’s connect with the emerging middle class. It aims at positioning Flite as a choice of India. The new brand ambassador will be actively involved in a host of innovative marketing and customer experience initiatives encompassing across mediums such as print, TV, outdoor, activations, online and retail mediums. The campaign has been conceptualised by Arms Communication.

Ranveer Singh

Speaking on his association, Ranveer Singh said, “Flite as a brand has resonated with people across India, especially the youth, and I am happy to partner with them. I’m looking forward to be a part of their growth story with my association.”

Available in an array of colours and designs, Flite is among the most popular brands for both men and women in the footwear market. Flite imparts the much-needed comfort and caters to the present-day trendy look for semi-formal occasions like a shopping spree or a hangout. The perfect finish of this semi-formal footwear adds up to the daily style needs.

The TVC:

Credits:

Client: Flite

Creative Agency: Arms Communication

Agency Head: Reet Singh Ahluwalia

Creative Director: Satbir Singh

Account Management: Mukesh Gulati & Divya Khandelwal

Production House: Walkabout Films

Director: Navzar Eranee

Producer: Ananya Dasgupta

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