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ET Now completes a decade

Announces a new primetime band ‘Rise with India Primetime’, a new programming schedule that starts from June 24, 5pm-7pm, on weekdays

English Business news channel ET Now, part of Times Network, has announced its successful completion of 10 years. Personifying its brand ethos, ET Now announced a new primetime band, ‘Rise with India Primetime’, a new programming schedule starting from June 24, 5pm -7pm, on weekdays.

Commenting on the milestone, MK Anand, MD and CEO, Times Network, said, “As we celebrate our 10th birthday, we look forward to reinforcing our position as the torchbearer of India’s growth story and the platform that will help every Indian Rise with India.” 

Nikunj Dalmia, Managing Editor, ET Now, added, “ET Now has seen a spectacular journey in the past 10 years. With Rise with India, ET Now has opened opportunities and possibilities for the discerning Indian to be a part of the country’s growth. From being a hardcore business channel to now serving holistic business news to the nation at large, we have come a long way. With powerful and impactful content and a strong editorial team, ET Now is set to further raise the bar for the English business news category.”

Introducing ‘Rise with India Primetime’, a two-hour programming wheel from 5pm to 7 pm on weekdays, ET Now through its two popular shows ‘The Money Show’ and ‘StartUp Central’ will have exhaustive emphasis on ‘India & You’.

The Money Show in its new avatar is an hour-long three-segment show that will air from 5pm-6pm on weekdays. Bringing a 360-degree view on financial matters, the show will have elements, including 'The Money Show Gyaan' aimed at educating the viewers, ‘Ask The Money Show’, an interactive segment that will involve viewers calling in live on the show and asking topic-related questions to the financial expert of the day, 'Meet your fund Manager’, where inspiring growth stories of Indians at home and abroad will be shared and ‘The Money Show DIY’, which will help viewers become more independent.

The Money Show is a personal finance show that helps viewers take the right decision and advises them to make the apt choice when it comes to personal finance. Brining the voices from the industry that matters, ET Now simplifies financial jargons such as loans, insurance, MFs, tax, real estate and busts the myths around personal finance choices.

StartUp Central is a daily show focused on startups, technology and entrepreneurship. In its new avatar, Startup Central will bring the champions in the startup space who truly represents the Rise with India stories. The show will also help budding entrepreneurs to realise their dreams of making it big in India’s thriving startup community. The show will air on weekdays from 6 pm to 7 pm.

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