Enormous Brands bags creative account of Shapoorji Pallonji's SD Corp

Enormous Brands has bagged the creative duties of SD Corp, a joint venture of Shapoorji Pallonji and the Dilip Thacker Group. The agency’s Mumbai office will handle its corporate account as well as other projects to be undertaken by the company.

Ajay Verma

Ajay Verma, Managing Partner, Enormous Brands, said, “The real estate market is getting very interesting. The requirement is to think of newer, more compelling ways of creating brand preference. Our challenge with SD Corp will be just that.”

Rajeeb Dash

Commenting on the win, Rajeeb Dash, Vice-President, Sales & Marketing, SD Corp, said, “We are delighted to associate with Enormous and welcome them on board as our creative partner for our upcoming projects. We look forward to a fruitful relationship and are confident they will up the ante further in capturing consumer insights for brand development and bring valuable contribution to our brand across platforms.”

Shapoorji Pallonji has a legacy of over 150 years. Some of the well-known structures created by them are the Reserve Bank of India (RBI) building, Mumbai Central station, the New India Assurance building, Brabourne Stadium, Palace of Sultan, etc.

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