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Casio India assigns creative duties to L&K Saatchi & Saatchi

The agency won the brand mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching

Japanese multinational consumer and commercial electronics manufacturing company Casio has announced L&K Saatchi & Saatchi Mumbai as its creative agency for the entire Casio watches portfolio in India.

The agency won the brand mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. The agency will be managing Casio India’s integrated communications mandate for the entire watches portfolio.

Kulbushan Seth, Vice President, Casio India, said, “We are extremely delighted to partner with L&K Saatchi & Saatchi as our strategy and communications partner for Casio India. Casio has a unique legacy across the world, and since we are going from strength to strength in India, we found it to be the perfect time to collaborate with L&K Saatchi & Saatchi who are experts in their domain and will enhance our creative vision.”

Charles Victor, Executive Director, L&K Saatchi & Saatchi, said, “It’s not often that one gets to work on an iconic brand and our partnership with Casio Watches has brought quite a few opportunities our way. G-Shock, Baby G and Casio Edifice are just some of the brands that we’re so excited to work on and so proud to partner in India. We look forward to doing magic on these iconic brands.”

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