WARC, the international authority on advertising and media effectiveness, is launching the 2019 WARC Media Awards, a comprehensive global awards scheme rewarding communications planning that has made a positive impact on business results.
Now in its fourth year, the competition will examine the insight, strategy and analytics that power effective media investment. WARC Media Awards has four categories, each with its own high-calibre judging panel and set of Special Awards.
The Effective Use of Partnerships & Sponsorships category looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. The category will be chaired by Carrie Timms, Vice-President of Global Media, Unilever. Carrie is responsible for global communications planning with regard to Unilever's multi-billion media investment, leads relationships with key partners such as Google and Facebook, and drives strategic thinking in areas such as data and search.
Commenting on her up-coming chairing role, Timms said, "The WARC Media Awards recognise the essential role of robust communications channel planning in delivering effective and efficient campaigns, particularly in this era of multiple choice and fragmentation — and as such aim to inspire generations of practitioners to come."
The Effective Channel Integration category is a search for how sophisticated communications architecture helped boost campaign effectiveness. Americo Campos Silva, Global Head of Integrated Brand, Shell, will lead this jury. Silva is responsible for all of Shell's brand marketing communications.
Effective Use of Tech category will reward communications that have effectively used or combined emerging platforms or technology in the media mix. Isabel Massey, Global Media Director, Marketing, Diageo, will chair the jury panel. Massey is Diageo's first-ever Global Media Director, leading Diageo's media strategy and planning process as well as transforming the spirit and beer producer's media capabilities.
Best Use of Data category, recognising the role of data in an effective communications strategy, will be chaired by Scott Marsden, Head of Global Media, Spotify. As Head of Global Media, Performance, and Lifecycle Marketing at Spotify, Marsden leads end-to-end strategy and activation for Spotify's on- and off-platform advertising and communication.
The WARC Media awards are free to enter and are discipline-neutral and channel-agnostic. Papers are submitted as effectiveness case studies and can be entered by media agencies, creative agencies, media owners, digital agencies and data specialists from over the world.
Gold, Silver and Bronze status will be awarded to the highest-scoring cases across the four categories and a $40,000 prize fund will be shared between the winners of the Grands Prix and Special Awards in each category, recognising specific areas of excellence.
The deadline for entries is September 19, 2019. Further details on the WARC Media Awards can be found here. https://www.warc.com/mediaawards.prize