OTT platform Viu has announced its alliance with Keshet International, the global production and distribution arm of Israeli media company, Keshet Media Group, for a two-show deal.
The partnership brings adaption rights to Viu for two of KI's acclaimed scripted formats, the romantic comedies ‘The Beauty and The Baker’ and ‘The Stylist', both of which originally premiered on Keshet 12 in Israel. ‘The Beauty and the Baker’ will be adapted locally by the prominent Annapurna Studios for Viu, while the show-runner for ‘The Stylist’ will be Bollywood biggie Goldie Behl with Rose Audio Visuals helming the production.
“Our aim has always been to encourage and showcase original and premium content, and Keshet International shares our vision of creating great quality entertainment with local flavour for the audience. This partnership with Keshet International gives us the liberty to bring two highest viewed, prime time shows in Israel to the Indian market. Along with bringing more entertainment for our audience, we are adding to the repertoire of offerings delivering unique concepts for the region,” said Vishal Maheshwari, Country Head – Viu India.
Gary Pudney, KI’s General Manager of Asia, added, "We are excited to be partnering with Viu for the very first time and bringing these two entertaining and engaging romcoms to Indian audiences. The international success of our shows, including Prisoners of War, Traffic Light, False Flag and The Baker and The Beauty, demonstrate how well Israeli storytelling travels and captivates audiences around the world.”
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