Virat Kohli and Rishabh Pant are new brand ambassadors of 'Himalaya Men Face Care Range'

Wellness company The Himalaya Drug Company has signed Virat Kohli, Captain of the Indian Cricket Team, and Rishabh Pant, the ‘ICC Emerging Player of the Year 2018’, as official brand ambassadors for ‘Himalaya Men Face Care Range’.

Both Virat and Rishabh are seen rapping to the latest proposition by Himalaya Men, ‘Looking Good…And Loving It’. The association with real-life heroes (and hence sports as an arena) extends back to the last few years in line with Himalaya’s commitment of being a wellness partner to every consumer.

“With male grooming emerging as one of the fastest growing sectors in India’s personal care segment, Himalaya Men will play an important role in the new trend of looking good. The concept of ‘Looking Good…And Loving It’ brings to life a unique amalgamation of style as well as the brand vision of ‘Wellness in Every Home and Happiness in Every Heart’. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolise the brand’s promise to make every young man look good and feel confident,” said Rajesh Krishnamurthy, Business Head, Consumer Products Division, The Himalaya Drug Company.

“Good grooming is believed to be the first step towards boosting self-confidence. This, coupled with an increased purchasing power, is propelling young men to seek grooming solutions which are exclusively customised for them and complement their personalities too. Himalaya Men is well-entrenched as the go-to grooming brand by offering face care, hair care, and beard care products in the men’s grooming segment. Our intent through this campaign is to leverage the connect that Virat and Rishabh have with these young men and establish ourselves as an integral part of every man’s personal care ritual,” said Ashwani Gandhi, Associate General Manager, Consumer Products Division, The Himalaya Drug Company.

Virat Kohli said, “I am very excited to be a part of team Himalaya and be the ambassador for their Men’s Face Wash range. Himalaya is a trusted brand and one of my favourites brands too! I have been a patron of Himalaya products for a long time now. I look forward to a long association with Himalaya Men.”

Himalaya Men’s grooming range comprises an elaborate herbal range of pimple care, oil clear and active sport face washes, an array of hair styling gels and a niche face and beard wash. The entire range is available across retail stores in India as well as leading e-commerce stores like Amazon, Flipkart, and Nykaa.

The TVC:

Credits:

Client: The Himalaya Drug Company

Creative Director: Sunita Murthy

Agency: Chapter 5 

Production House: Full Circle 

Director: Lloyad Baptista

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