Vidgyor has partnered with over 40 leading TV channels such as the IndiaToday Group, Network 18 group, ABP group, India TV, Asianet News, TV9 Group, News Nation and other regional news channels for monetisation of their live TV streaming.
Some of their TV channel partners are using Vidgyor’s TV Ad-break detection technology to insert SCTE-35 ad-markers on their live TV feed syndicated to Hotstar OTT Platform.
Mahaboob Khan, CEO, Vidgyor, said, “Using Vidgyor’s TV ad-break detection technology, our TV channel partners monetise their live TV streaming by stripping out original broadcast TV ads and inserting mid-roll video ads on their digital platforms. Recently, OTT platforms are exploring our ad-break detection technology to monetise live TV."
Also, using the same ad-detection technology, TV channels/ content owners can create customised live feeds by auto-replacing TV commercial breaks with different sets of video content on-fly for syndication to OTT platforms, social media live broadcast on Facebook/YouTube/Twitter and create geo-targeted live TV feeds for international distribution.
Vidgyor not only offers the ad-break detection technology, but also helps TV channels to monetise their live TV feeds by integrating with digital video ad-networks/agencies.
As Vidgyor aggregates video ad inventory across TV channels websites, mobile apps and OTT platforms, it enables the advertisers/brands to reach their target live TV audience effectively so that brands/advertisers can target advertisements based on TV channels, TV shows, geo target based on selected cities or region, etc.
Vidgyor was started in 2014 by core team of video technology experts that worked at MNCs like Yahoo!, STMicroelectronics developed machine learning (ML)-based innovative solution which is latest advancement in their ecosystem.
In most emerging markets, TV broadcasters / OTT platforms have no ability to strip out original broadcast TV ads and insert different set of video ads for online live TV streaming and as such merely replicate their TV broadcast stream on their live TV streaming digital properties like websites, mobile/OTT apps.
However, TV advertisers pay only for showing their ads on TV and not for digital live TV streaming. This results in loss of advertising revenue for both TV broadcasters / OTT platforms. Also, it limits the brands / advertisers that want to reach their target audience effectively on digital live TV streaming platforms.
Vidgyor's ML-based technology can detect original broadcast TV commercial ad-breaks in near real time from live TV feed and insert “in/out” digital ad-markers (SCTE-35) in the feed, thus enabling TV broadcasters / OTT platforms to use the Dynamic Ad-Insertion (DAI) solution to monetise live TV streaming by dynamically replacing original broadcast TV ads with targeted mid-roll video ads on their digital streaming properties like websites, mobile apps and OTT platforms.
For more information about Vidgyor technology solutions visit www.vidgyor.com