Bobbi Brown Cosmetics has announced Bollywood actress Tara Sutaria as its first-ever Indian brand ambassador to celebrate individual beauty and women’s empowerment.
Tara will unveil two new handpicked shades from the Crushed Liquid Lip collection: Cherry Crush and Juicy Date, and feature them in her first brand campaign. Crushed Lip Colour’s feel-good formula wraps lips in full colour, giving emollient-rich moisture of a balm and sweet sheen of a gloss for a plumped-up look and comfortable feel. Tara picked a vibrant red and a pinkish brown shade to give her a flawless day-to-night look in a swipe. She will be featured across all digital, social and in-store platforms for all featured brand campaigns.
Rohan Vaziralli, General Manager, Estée Lauder Companies India, said, “We are delighted to welcome Tara to Bobbi Brown as the first Indian face of the global prestige beauty brand. The brand’s direction and vision to have a confident and independent woman like her will definitely resonate with today’s modern Bobbi Brown consumer while remaining true to its roots. With Tara, we look forward to creating many such memorable campaigns that inspire women every day.”
“I am incredibly excited to be the first Indian brand ambassador of such an iconic global brand, Bobbi Brown Cosmetics. Having grown up in an arts environment, I have a special appreciation for beauty both in reel and real life. The brand’s inclusive celebration of confidence and individual beauty, its cult products and broad range of shades for all skin tones makes it timeless and especially relevant for the Gen Z, just like me,’’ said Sutaria.
In India, the brand is currently present across 14 doors, and all Nykaa Luxe and Sephora stores along with online presence on Myntra.com, Nykaa.com, Sephora.nnnow.com and Shopper’s Stop.com.