Subramanyeswar, known as Subbu, has been elevated as the Group Chief Strategy Officer at the MullenLowe Lintas Group.
Subbu’s elevation comes on the back of his successful stint as Chief Strategy Officer of Lowe Lintas. He joined Lowe Lintas as its National Planning Director, eight years ago, in 2011.
Virat Tandon Group CEO, MullenLowe Lintas Group, said, “Subbu has been a fantastic partner for not just our planning, business and creative leaders, but also for our clients over the past few years. He is a very generous giver of his thoughts, time, energy and passion. In his new role as Group CSO, Subbu will play a crucial role in driving our global model of ‘hyper-bundled’ solutions for our key clients across Lowe Lintas, Mullen Lintas, LinConsult, GolinOpinion, LinEngage, dCell and other strategic collaborations and partnerships. As always, we want to put strategy first, even while developing hyper-bundled campaigns."
Subbu believes that in today’s hyper-connected age, clients are best served through a hyper-bundled ecosystem that involves smashing together scrums of best talent/thinking from every discipline — from brand planning to creative, digital marketing, public relations and social media, media planning, mobile marketing, consulting, design, content and performance analytics, navigating the modern brand marketing landscape to create work that leads or influences culture and builds business value.
Subbu assumes the new responsibility with immediate effect. On his new role, Subbu said, “MullenLowe Lintas Group is one of those rare companies to have truly revolutionised the industry with transformational and culture-leading brand ideas, and I couldn’t be more honoured to have been chosen to lead the strategy agenda for the entire group. The opportunity ahead for us is vast and a big part of my job is to accelerate our proven strategic thinking ability in this turbocharged technology and data-led world, with ‘hyper-bundled solutions’ that give unfair share of attention to our clients’ businesses, brands and reputations.”
He has played a chief role in upping the company’s planning product, leading to several ideas bigger than ads. Under his leadership, Lowe Lintas has been instrumental in helping clients achieve their objectives. He has played a capital role in the group winning at prestigious award shows such as APAC Effies, India Effies, Tambuli, Tangrams and the world-renowned Jay Chiat by 4A’s.