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Status Quo to enter EBO vertical this financial year

Appoints Kunal Mehta as Senior VP, Business Development and Marketing. The brand will start with eight stores in the Punjab region and about 18 in Delhi, NCR and Punjab in 20-21

Kunal Mehta

The management of Status Quo, the men’s fashion brand, has cohesively strategised to open exclusive brand outlets (EBO) this financial year, starting with eight store launches in the Punjab region and about 18 in total in Delhi, NCR and Punjab for the year 20-21.

With large-scale expansion plans, the brand has appointed, Kunal Mehta as Senior VP, Business Development and Marketing.

Mehta’s last role was at Being Human Clothing as Vice-President Business Development and Marketing and was instrumental in leading the growth and building the brand there. As Senior VP, Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo.

On his new role, Mehta said, “My new role at Status Quo is thrilling as I am ready with newer thoughts for the expansion at Status Quo. The brand has an inspiring evolution and becoming the part of its future endeavours is a great opportunity.”

With humble beginnings in 1998, Status Quo has come a long way.  The founders and directors  Tarvinder Arora and Bobby Arora credit the brand’s success to the unconditional support of its core team — Kulwant Singh, Senior VP Sales and Marketing and Tushar Das, GM Corporate Strategy, to name a few.

Bobby Arora

Speaking on the expansion plans, Bobby Arora, Director, Status Quo, said, “We at Status Quo have grown exponentially since its inception. The brand has scaled up from 35,000 units in 2004 to 3.5million units in 2018. We will reach 5 million units by the end of this year and it seems the right time to scale it up to the next level. Kunal with his great understanding of the retail industry and a proven record of brand building is the perfect fit to lead our retail store expansion and spearhead the brand building."

Began in 1998 with a collection of T-shirts, Status Quo has now grown into a fashion brand for the youth in the casual wear category. Status Quo is available at over 2,000 point of sales through various large format chains, online platforms and multi-brand stores in India.

The brand has also set its retail footprint in the Africa, Middle East, Philippines and Sri Lanka.

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