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Procter & Gamble Hygiene and Health Care ad spend dips 3% in Q4’19

The ad spend for the nine months ending March 31, 2019 was Rs 243.12 crore, up 26% from Rs 192,79 crore in the corresponding period of the previous year

Procter & Gamble Hygiene and Health Care in its financial results for the fourth quarter of FY 2018-19 said that the company spent Rs 70.24 crore on advertising and sales promotion during the quarter ending March 31, 2019, down 3% from Rs 72.55 crore in the corresponding quarter of the previous year.

The Q4 ad spend was down 22% from Rs 89.68 crore in the last quarter ending December 31, 2018.

However, the ad spend for the nine months ending March 31, 2019 was Rs 243.12 crore, up 26% from Rs 192,79 crore in the corresponding period of the previous year.

The company delivered sales of Rs 699 crores, up 23% vs year ago behind brand fundamentals, product innovation, strength of the product portfolio, and improved in-store execution. Both the Feminine Care and Health Care businesses recorded double-digit growth.

The Profit After Tax (PAT) was Rs 90 crores, up 8% vs year ago behind continued focus on productivity and cost efficiency.

Madhusudan Gopalan, Managing Director, Procter & Gamble Hygiene and Health Care, said, “We have delivered strong double-digit growth for the third consecutive quarter this year driven by robust volume growth, category development and execution excellence. Our focus on raising the bar on superiority, innovation, improving productivity, and strengthening our organization and culture is delivering strong results in a competitive market environment. We will continue to focus on balanced top and bottom line growth to create value for shareholders.”

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