Oppo has introduced its new brand identity that focuses on quality, craftsmanship and uniqueness in every detail. It has also introduced its Reno series in India to strengthen its position in the premium segment.
The Reno series will be available in all markets where Oppo operates in India, after already being launched in China and Europe.
The series is targeted at creative young trendsetters with a passion for self-expression and imagining the unimaginable. The series is set to serve as a catalyst for Oppo’s smartphone development in India for the next 10 years.
For this, the brand has rolled out “I’m Reno” brand campaign, which boasts of a new product concept, design philosophy, and communication model. As a part of the campaign it has partnered with renowned artists globally to inspire the power of creativity, including British artist Brett Ryder, Dutch artist Rick Berkelmans, American fashion artist Decue Wu George Wylesol, and Chinese artist FEI.
The brand has also partnered with celebrated designer, Eddie Opara of Pentagram, New York, to craft a new brand identity.
The identity showcases an evolution in the company and its ongoing growth and success, revealing a much simpler, symmetrical logo. With characteristic Oppo curves, the new logo is distinctive, elegant and offers a design leaving ample room for imagination. The imagery includes a new color system and visual layout system, as well as marks the debut of a custom typeface, Oppo Sans. This new brand image earmarks the growth and wider reach of the brand.