As Mumbai went to polls on April 29, English news channel Times Now extended its campaign ‘Swachh Neta: Mission for Clean Politics’ by partnering with the Mumbai dabbawalas.
Encouraging and empowering voters to make a right and informed decision before voting, over 3000 Mumbai dabbawalas delivered over 100,000 dabbas, spreading the message 'Asli voter jaane apne neta ko barabar’, across key locations, including Andheri West, Bandra and Churchgate stations, on April 29.
The combined efforts drove the message of ‘Swachh Neta’ initiative, urging the citizens to do a background check of candidates before voting and embrace a clean political ecosystem by driving the importance of involvement and scrutiny of candidate's credibility and criminal record before making the right voting decision.
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