Lenskart's #IAmHooked campaign ups eyewear fashion quotient

Eyewear brand Lenskart has launched a campaign ‘I’m Hooked’ featuring brand ambassador Katrina Kaif, showcasing the range of trendy eyewear styles that complement everyday looks.

From cat eyes, round, tortoise, metals, pop colors, transparent, sporty, retro, there is something for every fashion requirement and one can easily change their look with this fashion accessory.

Conceptualised by Lowe Lintas, the TVC has Kaif flaunting Lenskart’s super stylish and trendy eyewear. The video is complemented by a peppy music that adds on to the mood and urges the audience to go bold and explore the world of revamped glasses with metal, athleisure, geometrical, transparent, pop-colors, cat-eye or even classic- retro frames.

The new Hooked on Looks brand campaign has been launched across digital media and television.

Peyush Bansal, CEO, Lenskart India, said, “We are very excited to launch the new campaign TVC with Katrina, her high-on fashion, quirky yet ‘girl-next door’ looks adds a charismatic flavour to the brand. With this campaign, we aim to provide every Indian an access to high-quality trendy and stylish glasses at affordable prices without compromising on the style quotient.”

Hari Krishnan

Hari Krishnan, President, Lowe Lintas, said, “When you have a star like Katrina, the creative task is clearly cut out. This campaign takes a fresh new look at the eyewear category, moving away from category conventions and is designed to grab eyeballs, not just on to the star but also on to the product and usage occasions.”

Kaif stated, “I am delighted to be a part of this new campaign, it fashionably addresses the importance of an eye-wear to enhance the over-all looks and personality of an individual. In India, A lot of the people do not prefer an eye-wear because of its ‘not-so-stylish’ looks. However with Lenskart’s new collection, there will be no more excuses for people to not wear these trendy glasses.”

The TVC:

Credits

Client:  Lenskart

Director: Karan Kapadia

Production House: Mangata Films

Agency: Lowe LintasTeam

Business: Hari Krishnan, Sonali Khanna, Smrithi Ramanujam, Tamal Ghosh

Creative: Kapil Mishra, Shiv Parameswaran, Arjun Kumar, Chiraag George

Brand planning: Futurebrands

Brand Manager: Sneha Kaul

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