Footwear brand Khadim’s has assigned its creative duties to Rediffusion, an independent integrated communications agency, following a contested pitch. The account will be handled by Rediffusion’s Kolkata office.
Rittick Roy Burman, Head of Merchandising and New initiative, said, “We at Khadim's are glad to join hands with Rediffusion as after reviewing their recent set of work, we felt it is a right combination of insightful, youthful, fresh and effective creative communication that tries to stand out in clutter. The team looked confident and capable of handling our brand."
Navonil Chatterjee, Jt.President & Chief Strategy Officer, Rediffusion Brand Solutions, said, “We are very happy to partner Khadim's in this exciting journey forward from a well-established, legacy brand to a brand that is dynamic, contemporary and has a pan-India appeal. It is clearly a level-next or a step-up for the brand's ambitions."
Nilanjan Dasgupta and Piyash Ghosh ( EVP & ECD), Rediffusion Brand Solutions, said, "Khadim's seemed to be a challenging and exciting brand as they are foraying into a new journey with lots of new initiatives. It's one of the top shoe brands in the country and we are thrilled to get this opportunity to be associated with them."