Groviva unveils first digital campaign, focuses on building children's confidence

Child nutrition brand Groviva has unveiled its first-ever digital campaign ‘Confidence Inside, Active Outside’ that intends to create awareness about developing children’s confidence. The campaign is now live on all Groviva’s social channels.

Conceptualised by Cheil WW India, the film tells the story of a young girl who joins Taekwondo classes in her school and not only overcomes her competition, but also wins over her instructor with her confidence. She’s a little underweight for the class, but she doesn’t let that weigh her down. Confident in her abilities, she manages to meet the benchmark weight to join the class and fights her competition with full grit. Self-confidence is an essential ingredient for all aspects of the child's healthy development and overall growth.

Pramod Pillai, Head of Marketing, Signutra, said, “We understand that good nutrition helps in physical, immunity, cognitive growth, and meets the high energy requirements for children. Today’s parents don’t just want a good height or ideal weight for their kids. The children today need to be more proficient and the right environment along with right nutrition that can foster the development of their self-esteem and overall growth. Groviva is developed with high-quality ingredients in just the right amounts to match the Indian Nutrition Guidelines for the children. The campaign is our step forward to build awareness about the category and brand.”

“From the moment we received the brief, we believed that this film could be the start of something special. This was an opportunity to redefine how parents perceive growth and development in their children. So the responsibility on our shoulders wasn’t just to craft a great ad or tell a great story, it was about creating a new culture in parenting,” added Ritesh Agarwal, AVP, Digital, Cheil WW India.

Speaking more about the importance of nutrition, Ravi Vaidhyanathan, VP, Sales and Marketing, Signutra Inc, USA, said, “At Signutra, we believe that right nutrition is like a signature and plays a vital role in the development of an individual. We are global experts in medical nutrition, who understand that nutrition science is common across the world.  But the nutrition needs are unique for each country, especially in today’s environment, where each one of us are striving to do more and more by pushing our limits. To keep up with this spirit, every product at Signutra has been formulated with in depth research and understanding on such parameters, which are specific to Indian needs.”

The film:

Credits:
Brand: Groviva
Creative Agency: Cheil WW India
Production: The Space Agency
Director: Deepak
Producers: Varun Sitapra
Title of film: Groviva – Confident Inside. Active Outside

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