GRB Dairy Foods Pvt. Ltd., the FMCG brand in Southern India, has selected OMD Mudramax as its media agency-on-record (AOR).
Under this mandate, OMD Mudramax, part of DDB Mudra Group, will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market. The account will be led by Thulasi Krishnan, Senior Partner, Client Lead, OMD Mudramax, and will be managed from the agency’s Bengaluru office.
B. Dhanraj, Executive Director, GRB Dairy Foods Pvt. Ltd., said, “Being one of our key markets, Tamil Nadu is extremely important for us. What excited us was OMD Mudramax’s focused understanding of our consumers and the market in which we function. Their strategy on how different mediums can be leveraged effectively, to enhance our reach among our target consumers, is on point. We are confident OMD Mudramax will be able to support us with our business objectives for this market.”
Thulasi Krishnan said, “GRB operates in a complex hyper active market with multiple competitors. This makes our work challenging and at the same time more interesting. We are truly excited to be given an opportunity to become a part of their growth story. We will deliver our best, as always.”
Since its inception almost three decades back, GRB Dairy Foods Pvt. Ltd., from a humble beginning as a ghee manufacturer, has expanded to include ice cream, spices, instant mixes, packaged sweets and snacks in its product portfolio and has created a worldwide sales and distribution network.