Gemius retains creative and digital mandate of Badshah Masala

Full service creative and social media agency Gemius has retained the creative and digital mandate  Badshah Masala for the third consecutive year.

Anushree Pacheriwal, Co-founder & Creative Director, Gemius, said, "It's an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past two years, our focus has been on building the brand's online presence and engaging audiences with it through various digital campaigns consisting of interactive & relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends and digital media is the fastest and most accessible way to do it."

Hemant Jhaveri, Managing Director, Badshah Masala, said, "Gemius has been able to maintain Badshah's core values while simultaneously keeping the brand's digital communication engaging and topical. We have seen the brand's presence grow each year and are extremely happy to renew our creative association with them, hoping the same in the future."

Gemius also handles creative and digital mandates of brands like Just In Time, Alpino Peanut Butter, Raisin Global, XYXX Innerwear, Wok On Fire, Enviro+ Batteries, TedXSurat.

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