Bolstering its operations at the Bengaluru office, FCB Ulka appointed Ankit Sharma as Associate Vice-President, Strategic Planning. Sharma will be working closely with Theresa Ronnie, who helms the Bengaluru office.
Sharma has a decade of knowledge and experience in brand consulting, analytics and advertising communications and brings cutting-edge human behavioural insights to the table. He comes from McCann where he was Strategic Planning Director in Bengaluru.
He has worked with JWT, Analytics Quotient, DY Works, Samaya TV and TCS in the past. During his career, Sharma has lent his expertise to many brands in diverse categories, including Kurkure, Kingfisher, Nike, Britannia Good Day, ITC Aashirvaad, redBus, TVS Apache.
Commenting on the appointment, Theresa Ronnie, Senior VP and Head of Bengaluru, FCB Ulka, said, “FCB in India has a great history of being a strategically sound, business-oriented organisation. We were looking for someone who would be able to make a difference to our clients’ business needs and bring a sharp creative focus to the work. We found that person in Ankit. He is a wonderful team player, filled with active curiosity and a hunger to solve tough business problems.”
Speaking on his new role, Sharma said, “I was looking for a role where I could do more than just planning. I wanted to be an integral part of a system and build it. My conversation with Theresa was honest and forthright about the challenges and the intent of the team. I saw the same intent in every team member that I spoke to and decided to take this up. I am excited to start this new journey and hope to make good of it.”