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Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties following a multi-agency pitch. The agency’s Kolkata office will handle the business.
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Vivek Chawla, CEO and whole-time Director of Emami Double Bull Cement, said, “Emami’s legacy of creating world-class brands, its commitment to quality and our investment in state-of-the-art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”
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Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi India, said, “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement Category.”
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Devraj Basu, Executive Vice-President, North and East, L&K Saatchi & Saatchi India, said, “The mandate is to empower the consumer to make an informed decision to upgrade to a superior product offering, in a category known for varied promises.”