Dabboo Ratnani is brand ambassador for Fujifilm India's Medium Format GFX range of mirrorless cameras

Fujifilm India Private Limited, a pioneer in imaging technologies, has announced fashion photographer Dabboo Ratnani as its brand ambassador for promoting its Medium Format GFX range of mirrorless cameras. As part of this strategic partnership, Fujifilm India will roll out various brand building initiatives with Ratnani for its GFX range.

Fujifilm’s medium format GFX range continues to be a popular choice among photo enthusiasts and professional photographers across the world. The top-notch performance and easy functionality of these cameras have helped the brand successfully create a respectable name in the professional photography industry. The GFX series caters to its audience and professional photographers by helping them to experience the complete range of cameras, lenses and related accessories as per their requirement. With this state-of-the-art range of digital cameras, the company hopes to strengthen its foothold in the Mirrorless Segment and plans to achieve a 30% share in the Indian mirrorless market in 3-4 years.

Ratnani commands a strong foothold in the photography industry. This new relationship will not only help Fujifilm further enhance its positioning in the camera industry, but also amplify the awareness and excitement around the X and GFX range of mirrorless cameras.

Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “Dabboo Ratnani, India’s most renowned professional photographer in the industry connects strongly with today’s generation of camera professionals and enthusiasts. The reputation that the photography king of Bollywood holds is completely in-line with our brand values. At Fujifilm, we constantly innovate and create products that resonate with the needs of our customers. We are really excited to have him as the face of Fujifilm GFX Series range and are looking forward to a wonderful journey together.”

Ratnani said, “Being a celebrity and fashion photographer for over two decades, I am constantly looking to capture real moments that I can develop cinematically with DSLR and SLRs. I am thrilled to be associated with Fujifilm, as I have always admired their mirrorless cameras that pack suave features such as great image quality, impeccable colours and a body that is so easy to handle. I am looking forward to capture the diverse aspects of life with the help of their cutting-edge technology. This association will be a perfect opportunity for me to engage with camera enthusiasts and professionals around the globe while revelling the power of photography through Fujifilm’s range of mirrorless cameras.”

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