Independent digital agency Blink Digital has added a new account to its roster of businesses by signing Dream11, the fantasy sports platform, following a multi-agency pitch.
Blink’s mandate for Dream11 includes driving high-ticket social media and influencer marketing campaigns, and data-driven media activities. Currently, the brand enjoys a significant fanbase of over six crore subscribers spread over sports such as cricket, basketball, kabaddi, football and hockey. The game brings fans together to showcase their knowledge, skill and passion for their favourite sport. Cricketer MS Dhoni is Dream11’s brand ambassador.
Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said, “It feels great to be working with Dream11, the country’s largest fantasy sports platform. The potential to do something big in an exciting new category like this is immense and I look forward to setting the bar high through our work.”