Strengthening its executive leadership team, Beer brand Bira 91 has announced Deepak Sinha as the Vice-President, Marketing.
Sinha brings depth and breadth of related experience to this role, having worked in the marketing domain for over 14 years across companies such as Pernod Ricard, MillerCoors and alco-bev start-ups across different stages of growth.
Sinha joined Bira 91 as VP, Marketing in the United States in 2017 and was responsible for leading the brand and product launches. In his previous stints, Sinha led brand development, marketing and sales and positioned emerging and established brands. Passionate about delivering impact and results, he looks forward to bringing global best practices and experiences and contributes to the organisation’s growth to emerging markets. Sinha’s love for beer started with his first stint in New York City.
Ankur Jain, Founder and CEO, Bira 91, said, “Bira 91 is undergoing significant transformation and scale, and it is instrumental to have strong marketing support to achieve market dominance. We are positioning ourselves for defendable market leadership over the next decade in India and meaningful execution across international markets. With his thorough knowledge and experience, Deepak is a recognised leader who brings the necessary expertise to help us achieve our goals. We are delighted to have him on board to lead the marketing team for Bira 91 across all our markets.”
Sinha said, “With many more new products and markets on the horizon, and perhaps the largest global partnership for any Indian beer brand going live this month, Bira 91 is at pivotal state of its growth. As we scale, one of the key challenges we see is to remain fresh and relevant to a large segment of consumers and deliver consistently on our promise of flavourful and innovative beers. The ICC partnership gives us a tremendous platform to catalyse our ambition of becoming a fun, youthful brand for this generation of consumers in India and across the world.”