#AspireToMore says Panasonic India in new campaign to promote premium home appliances

Panasonic India has launched a new marketing campaign ‘AspireToMore’ for its range of premium home appliances.

Through this campaign, Panasonic, with its range of premium consumer appliances, aims to create an undefined aspiration for the ‘lifestyle we all desire’. It highlights the role of Panasonic in enhancing the lives of people across India, by enabling them to make the most of everyday with its cutting-edge home appliances.

The new TVCs are premiering across television and digital platforms of mix-genre and majorly focusing on GECs, HD, news and movie channels such as Star Plus, Sony, Movies OK, Times Now, CNN News 18, Zee Bangla, Kolkata TV, among others. The regional outreach includes Southern and Eastern Indian market. The TVC positions and promotes Panasonic at the forefront of innovation, actively engaged in developing new home appliances comprising AC, refrigerators, washing machine, air purifiers, kitchen appliances and beauty products from their unique perspective so that consumers can feel that aspiration, and feel moved by their appliances, even in today’s world.

Manish Sharma, President and CEO, Panasonic India and South Asia, said, “Modern India is aspiring in true sense. The new generation doesn’t just keep dawdling on its achievements anymore, but aspire to do something new every day. Panasonic, with its enviable bouquet of high-quality premium appliances, strives to meet those growing aspirations, making its consumers move beyond the basic operations and opening up new avenues to experiment and experience.”

Sarthak Seth, Chief Marketing Officer, Panasonic India, said, “For over 100 years, Panasonic has been enriching lives across the world with its diversified product portfolio. And this year it was imperative for us to take the offering to the Indian consumer under one unified roof of ‘Aspire to More India’ that exquisitely puts forth our brand philosophy and encourages our consumers to aspire for a better living and go beyond.”

The campaign is ideated and executed by Milestone Dentsu, the integrated creative solutions agency from Dentsu Aegis Network. “Panasonic has set new benchmarks with its ground-breaking campaigns many times in the past. This time, the challenge was to create a communication that talks about everything without losing out on anything. We are super excited to launch this campaign as it presents Panasonic in a brand-new avatar, something that will surely resonate well with the younger generation making them aspire for more in everyday life,” added Ujjwal Anand, Country Head, Milestone Dentsu.

The TVC:

Credits:

Client: Panasonic India

Creative Team: Mayank Khattar, Devraj Roy, Amit Roy Chowdhary

Account Management: Bolmika Chowdhury, Srikant Ganesh, Ujjwal Anand

Creative Agency: Milestone Dentsu, Dentsu Aegis Network

Campaign credits: Sarthak Seth, Eiti Singhal

Director: Tejal Patni

Producer: Shams Lalji, Raman Chauhan

Production House: Snowball Studios

Music Credits: Jamroom - Rahul Pais and Nariman Khambatta

Working title of film: AspireToMore

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