adidas Originals blends OOH advertising with social media for Nite Jogger

adidas Originals has integrated OOH advertising with social media with its latest series of hoardings in Gurgaon for the Nite Jogger. The brand’s Nite Jogger is a shoe that harnesses functional reflective technology and has been designed for the relentless pursuit of creativity, unbound by the constraints of daylight.

The brand undertook innovative and disruptive OOH concepts as they unveiled a series of 20 consecutive metro pillar hoardings in Gurgaon, showcasing a story that unfolded in the format of a ‘Flipbook’. When the images from each of these hoardings were clicked consecutively in motion (like from a moving car), and uploaded on Instagram story, they got captured in the form of a moving ‘gif’. The hoarding employed an interesting innovation technique, which when users captured it on their mobile phones to make Instagram stories, the OOH actually came alive with the unfolding of the story that showcased a person skating, along with other elements in the hoarding that also got animated in real life.

This Nite Jogger hoarding series engaged consumers to interact with it like a ‘flipbook’ and creatively combined interesting aspects of both OOH and social media.

The Nite Jogger by adidas Originals is a silhouette powered by deliberately placed hi-vis technology as reflective hits feature throughout the lacing, 3-stripes, heel patch, and highlight overlays that illuminates its wearer after dark.  The Nite Jogger appeals to ‘nite creators’ whose creative visions and ideas come alive at night and keeping with this theme, this unique Nite Jogger hoarding truly brought out the #ItsNeverTooLate story of the Nite Jogger!

The OOH:

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