Wild Stone unveils new packaging, takes forward #JustFriendsNoMore campaign

The House of McNROE has unveiled a new packaging for the male grooming brand Wild Stone range of deodorants and launched the second TVC of the popular #JustFriendsNoMore series.

The TVC revealed newly designed bottles of the entire Wild Stone deodorant range – Ultra Sensual, Red, Forest Spice, Hydra Energy, Legend and Edge.  

Each of the six variant bottles has been specifically designed to resonate the essence of each fragrance. While WS Legend draws inspiration from the glorious tattoos on the Maori tribes, Forest Spice captures the luscious hues of the Amazonian canopy. Edge adorns the sparkling coolness of our famous Himalayan icicles, while Hydra Energy celebrates the vibrancy of Maldives’ bio-luminescent beaches.

Sanjay Srivastava, Chief Business Officer, McNROE, said, “The entire Wild Stone deodorant range has been re-created bearing in mind consumer preferences and an improved fragrance delivery mechanism. We are optimistic that the new packaging designs will enhance the overall product experience of our consumers.”

McNROE’s latest TVC also positions the brand’s logo in a label format and showcases all the products under the Wild Stone portfolio.

The TVC maintained Wild Stone’s witty and charming tonality, but this time the story is set in a corporate set up amidst young office colleagues.  It showcases the transition of a platonic friendship to a budding relationship as ‘fragrance’ steps in to brew romance. An endearing addition to the popular #JustFriendsNoMore campaign, the new TVC does connect with audiences across age bands.

Sushant Panda, Brand Evangelist, 3003 BC, said, “Scientifically, fragrances and scents have had the power to create a lasting impression on our minds since time immemorial. Wild Stone’s latest TVC has aptly recognised the relevance of fragrance in the creation of this unforgettable memory of a person.”

The campaign is in tune with Wild Stone’s ‘Log to Notice Karenge’ line of communication.

The Campaign: 

Credits:

Client: McNROE, Wild Stone

Creative Agency: Ogilvy & Mather

Director: Sukesh Nayak

Production House: Good Morning Films

Director: ShashankaChaturvedi

Media Agency: Asian Shopping Club

Social and Digital Media Marketing Agency: In-house

BTL/Activation Agency: Asian Shopping Club

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